Digipack Magazine Advert Research

I decided to look at some real examples of magazine adverts for albums to try and explore their conventions and look for inspiration for ideas I could use myself. I took examples from a number of artists of varying genres and tried to see what they all had in common. The most prominent feature I found was a mast-head style title that was usually the artists name at the top of the advert. There were a few exceptions such as the Razorlight and You Me At Six adverts shown here which had the artist name in a more lower-central area. Another common feature I found was the use of a picture of the artist, with the few exceptions using the artwork from the album instead. Other notable features include reviews from magazines and information about the format the product is available on etc. These basic ideas set a fairly broad and generic structure that would be easy to recreate in my own design.