Evaluation Question 2

2) How effective is the combination of your main product and ancillary texts?

To help me answer this question I conducted a LIIAR analysis of both my ancillary texts. These presentations answer some of the aspects of this question so became a useful resource.



I think the main way in which the combination of my main product and my ancillary texts are similar is through the way in which they both stick to conventions of the psychedelic genre. My main product and magazine advert  for example; follow the psychedelic conventions of trippy visual effects and nature scenes, whilst my Digipack cover features drawn art and a general hand drawn style design and font which is shared with my magazine advert. Both of these are features of classic psychedelia therefore promoting continuity and synergy through how they both use psychedelic conventions and features to exhibit the products as one package, despite some major visual differences.

Another way in which the combination of my main product and my ancillary texts are effective is the main image on my digipak front cover. Asides from the fact that it's drawn art fits in with the psychedelic conventionality of my product in general, the image of the clock can be associated with the "backwards" theme of the video, as the clock signifies the time that is turned back during the video. This therefore shows the theme being promoted throughout the whole product, demonstrating synergy and continuity which leads to an effect combination of the products. This use of the clock image is also an example of the uses and gratifications audience theory as it relies on the audience to make the semiotic connection between the theme of the video and the image.   

Another way in which I believe I created an effective combination was through my use of images on the products. My images on my magazine advert and on the inside of my digipack cover are both stills from my music video.  This demonstrates part of the ideology of my main product which is that of psychedelic imagery and effects in an everyday environment. The images on both the digipak and magazine advert are perfect examples of this ideology as they show the performers in fairly normal and everyday locations in the street and by the wall but with psychedelic visual effects such as spherise and solorise. This helps to make an effective combination as it promotes synergy through it's sharing of the same ideology. It is also an effective combination of products can also help its target audience link the products if they have seen one of them by the continuity of the images; which relies on the uses and gratification theory as the audience need to use their knowledge of one product it link it with the other. 

In a similar way, both my ancillary texts combine together effectively by sharing a number of conventions such as the use of the record company logo as well as the same font and hand drawn style design. This along with the use of images from the video helps to promote synergy within my ancillary texts to help them combine effectively themselves, especially seeing as teh magazine adevrt is more likely to be linked to the digipak than to the video.

In conclusion I believe that through a number of ways the combination of my ancillary texts and my main product is quite effective thanks to the synergy and continuity of certain themes and ideas throughout my entire product such as the use of images and psychedelic conventions.